About 15-20 years ago, Finland was not trying to pretend to be regarded as a serious tourist destination throughout the world. but it was not long, as the country has taken a leading position in the field of ecotourism.
According Statistikcentralen (Central Statistical Office of Finland), for the summer season last year, the country was visited by 3.4 million foreign tourists, 34% of which (more than 1 million) - the Russians. They are followed by tourists from Sweden, Estonia, Germany, Norway and the UK. through the year, the country is visited by about 11 million foreign tourists, which is 2 times higher than the number of population (5,359,742 people). Consequently, the Finnish practice in the successful promotion of tourism opportunities of the country is noteworthy.
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Nature and culture as ecotourism a drive
A catalyst for increase of tourism infrastructure in the country by the Government of Finland, which, since 2004, spending more than 260 million euros for the development of the tourism industry a very tangible part of these funds are spent on advertising in Finland as a tourist goal throughout the world Funding such projects carries Visit Finland - The State department of tourism and the Finnish tourist Board - a non-governmental organization - is promoting Finland as a tourist center and has offices in 11 countries around the world in addition, the country has a number of regional tourist in rank centers, which are unavailable in the development of tourism in their regions at the expense of local budgets .
In 2005, the government adopted an ingenious solution - to hold a series of behavior aimed at the export of Finnish culture. One of its forms is the development of cultural tourism in Finland. After all, the country hosts many festivals, competitions, conferences, at which invited guests from just about the world, which, of course, are interested in the international media and stimulates the flow of tourists.
All these years, Finland raised its potential for tourism development: built roads (some of the best in Europe), the international airport starting point to create your own base for development of tourist business has become a unique climate and excellent ecology Finland The main focus of the Finns do for the development of sports and health tourism: skiing, equestrian, hiking and water excursions special role was assigned to eco-tourism - fishing, hunting Many tourists are willing to come from the other end of the world, to hunt in the virgin forests of Finland or fishing in the pristine waters of this country.
Indigenous ethnic groups as an additional tourist attraction
The Government attaches great importance to the development of ethno-cultural tourism, as the north of Finland is inhabited by the Sami - the people with a unique and highly attractant in terms of tourism culture. To do this, Visit Finland encourages the development of tourism infrastructure in the areas of Sami living as well as framing for it (in the first place - guides) of the representatives of the people, for example, carried out the training of ecotourism organizers, training tour guides from among the representatives of indigenous peoples of the North (in the including those living in neighboring Russia - such as the Nenets and Komi) Practical training of personnel for tourism infrastructure takes place in the territories of conducting traditional trades and crafts of indigenous peoples - reindeer herding, hunting, fishing and processing, handicrafts and artistic processing of the products of these sectors
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